About HY NEXUS
关于泓玥纬度
HY NEXUS 泓玥维度是一家立足中国、具有国际视野的研究与品牌策略咨询公司，专注生活方式与身心健康领域，服务于重视品质、审美与独特表达的高端及精品品牌。
HY NEXUS is a China-rooted, internationally minded research and brand strategy consultancy specialising in lifestyle and wellbeing. We work with premium and boutique brands that value quality, aesthetics and a distinctive point of view.
我们相信，有价值的策略始于对人的深入理解，以及对文化、审美与商业的敏锐判断。我们以好奇心探索变化，以严谨研究与独立思考帮助品牌明确取舍，识别契合自身定位的目标客群与市场机会，在保持品牌独特性的同时，实现长期增长。
We believe meaningful strategy begins with a deep understanding of people and a discerning perspective on culture, aesthetics and business. Guided by curiosity, rigorous research and independent thinking, we help brands make clear choices, identify audiences and market opportunities aligned with their positioning, and build long-term growth while preserving their distinctiveness.
Focus Areas
关注领域
生活方式
Lifestyle
美容个护、时尚与高端消费、食品饮料、零售与旅居体验
Beauty & Personal Care, Fashion & Luxury, F&B, Retail & Hospitality
研究生活方式变化如何影响消费者的需求与选择，为品牌定位、产品开发和市场调整提供依据。
Studying how lifestyle changes affect consumer needs and choices, providing basis for brand positioning, product development and market adaptation.
健康与康养
Health & Wellness
健康消费、运动休闲、身心健康服务与康养体验
Health Consumption, Sports & Leisure, Mental & Physical Wellness Services
关注消费者如何理解和实践健康生活，帮助品牌明确产品与服务价值，并优化相应体验。
Focusing on how consumers understand and practice healthy living, helping brands clarify product and service value.
教育与学习
Education & Learning
教育服务、研学与文化学习体验
Education Services, Study Tours & Cultural Learning Experiences
理解学习者与购买决策者的需求，支持项目定位、内容方向和学习体验的设计。
Understanding the needs of learners and purchasing decision-makers, supporting project positioning and learning experience design.
Founder
创始人
胡钰琬
HU YUWAN
泓玥纬度 创始人
Founder, HY NEXUS
胡钰琬拥有十余年市场研究与品牌策略相关经验。她的项目经历涵盖美容个护、时尚奢侈品、食品饮料及教育等领域，工作内容包括消费者洞察、市场分析与品牌定位。
HU YUWAN has over a decade of experience in market research and brand strategy. Her project experience spans beauty and personal care, fashion and luxury, food and beverage, and education sectors.
在过往任职期间，她参与的项目涉及欧莱雅集团、欧舒丹、伊丽莎白雅顿、博柏利、可口可乐等多个行业及品牌。
She has been involved in projects with L'Oréal, L'OCCITANE, Elizabeth Arden, Burberry, Coca-Cola, and other brands across industries.
她以中文、英文和法文开展工作，并多次在国际媒体、行业内部峰会、国际商会、Luxe Pack 等活动中分享行业洞察。
She works in Chinese, English, and French, and has shared industry insights at international media, industry summits, chambers of commerce, Luxe Pack, and other events.
Enquiries & Collaboration
项目咨询与合作
如果你的品牌致力于通过用心的产品与体验让生活更美好，并正在探索中国市场的下一步，欢迎与我们交流，共同明确方向，将洞察转化为行动。
If your brand is committed to enriching everyday life through thoughtful products and experiences, and you are exploring your next steps in China, we welcome a conversation about how we can help clarify your direction and turn insight into action.